The Story: One Trailside Decision That Changed Everything
Two summers ago, the Pine Hollow Campground in northern Michigan was struggling. Nestled between a tranquil lake and dense forest trails, it had everything nature could offer—except repeat campers.
“I kept hearing the same thing,” said Karen, the site manager. “Families wanted more for older kids and active adults. People loved the trails but wanted something structured. I knew we had to evolve.”
That fall, she made a bold decision: install an outdoor fitness zone near the main trailhead.
A Small Investment, a Big Impact
Working with Go Outdoor Amenities, Pine Hollow chose 6 pieces of commercial-grade fitness equipment designed for all ages and fitness levels. The equipment required zero electricity, had a small footprint, and was built to handle the elements—rain, sun, or snow.
“We set it up under the trees, close to the main hiking loop. It became an instant magnet,” Karen said. “People were using it before their hike, after dinner, in the morning with coffee. It gave them something new to do—and they loved it.”
The Results?
Within one season, Karen saw:
• 38% increase in repeat bookings
• Surge in online reviews mentioning ‘fun fitness area’
• Two scout groups and a yoga retreat booking full weekends
But the best result? Community.
“It became a social hub,” Karen added. “People exchanged trail tips while using the equipment. It wasn’t just a campground anymore—it felt like a resort.”
Why Outdoor Fitness Works for Campgrounds
Adding fitness equipment might not be your first instinct as a campground owner, but here’s why it works:
✅ Extends Guest Engagement
Most campgrounds offer hiking, biking, and maybe some boating. But fitness equipment gives guests a reason to stay active at basecamp, not just on the trails.
✅ Appeals to Health-Conscious Travelers
Fitness-conscious families, digital nomads, and RVers actively look for sites with wellness features.
✅ Creates Photogenic Moments
Guests love sharing their workouts on social media—especially in scenic outdoor settings. Free marketing.
✅ Boosts Group Bookings
Scout troops, yoga teachers, and wellness groups look for built-in infrastructure. Outdoor gyms are a great draw.
How to Get Started with Outdoor Fitness Amenities
Here’s what Karen recommends to other campground owners:
1. Pick a visible, shaded spot. Think near a central path, parking area, or common space.
2. Start small but inclusive. Choose equipment for all levels—pull-up bars, leg presses, cardio steppers.
3. Involve the community. Host a “trailside training” session or wellness morning.
Need Inspiration? Start Here:
Browse some top-quality options at GoOutdoorAmenities.com.
Helpful Resources Outside Our Site
Here are some great external reads:
• KOA’s Guide to Enhancing Guest Experience
• National Recreation and Park Association on Outdoor Fitness
• Wellness Tourism Trends in 2025
The Takeaway
Investing in outdoor fitness isn’t about adding another “feature.” It’s about building community, health, and a unique experience your guests won’t forget.
Just like Karen did.
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